Positive customer engagement is essential for modern businesses. After all, if you don’t positively engage with your customers, they may view you poorly and move on to other companies. You may be wondering how you can effectively enhance customer experience and engagement on your site.

The answer is simple - use Dynamics 365 to enhance your operations.

What Is Dynamics 365?

Dynamics 365 is an entire portfolio of applications designed to increase productivity, improve customer experience and enable your company to adapt to the modern digital business world. These tools can improve sales, boost marketing, enhance service, manage finances, streamline supply chains and so much more. 

To further elevate your business, there are a variety of add-ons that you can use to tailor your Dynamics 365 experience to your particular company and team. Pick and choose the best applications for your operations without spending money on tools you don’t need. 

How You Can Use Dynamics 365 To Bolster Your Customer Engagement

There are plenty of Dynamics 365 add-ons that are specifically meant to improve customer experience and engagement.

Building Custom Dialogs. Dialogs tailored to your business and your customer’s experience can streamline the experience and help people get to where they need to go. This gives users the opportunity to provide you with data by interacting with dialogs and popups, helping them spend less time digging through your website and more time having the experience they deserve. 

Creating AI Agents To Enhance Customer Interaction. Clever AI agents can offer your users a hand when they need help. Create a custom chatbot that’s personalised to your business to stand in for your human team members. A chatbot can greet users, offer them information and direct them to where they need to go. 

Of course, if a user requires human help, then an AI agent can connect them with an available team member for further assistance. AI agents are wonderful assets for solving straightforward problems for users, freeing up heaps of time for your team.

Enhancing Sales Performance With AI And Data-Driven Insights. AI and machine learning can learn more about what individual users like. Then, new products can be recommended to customers based on their previous purchases and viewed products. 

This is a convenient way to get more products in front of your customer’s eyes and to show them goods that they’re most likely to purchase. Recommending new products could generate plenty of new sales and show users items that they didn’t even know they wanted.

Keeping Customers In The Know With SMS Integration. SMS integration lets you engage with leads and customers, saving your team heaps of time. Instead of making countless phone calls and writing out email after email, SMS can send reminders, notifications and even personalised messages.

SMS messages are often quick and easy to get through, giving your customers the information they need in a fast way. You can save time for your team and for your customers with concise reminders. 

A Real-World Example Of Improved Customer Engagement

How has Dynamics 365 helped real New Zealand businesses? Our Magnetism team was thrilled to work with Coastguard Northern Region.

Coastguard Northern Region keeps Kiwis safe on the water, providing them with education programmes, community initiatives and much more to prevent accidents and promote coastal adventures. Coastguard Northern Region primarily relies on membership fees, thoughtful volunteers and generous donors to stay operational.

We set out to automate their membership process to enhance membership retention, improve customer experience, create data visibility and create a new system that would scale with their organisation. Their current membership system was manual, so everything had to be done by their team. Unfortunately, this slowed down response times and was difficult to manage. 

We were happy to help with a Dynamics CRM to manage everything from memberships to events. With our support, members now receive a reminder when their membership needs to be renewed and lets them renew online. Furthermore, new members can sign up and pay through the website - not only that, they also receive a thoughtful welcome pack when they do. This self-service nature makes everything much easier for members and frees up plenty of time for Coastguard Northern Region’s hardworking staff. 

Through the power of innovation and Dynamics 365, Coastguard Northern Region now processes over 3000 memberships and over 350 donations per month. The streamlined customer experience grew their membership base without breaking the bank or increasing administrative tasks.

Now, the diligent people of Coastguard Northern Region can spend more time educating the public and preventing disasters, and their members can enjoy a streamlined experience that was built with them in mind. 

What other unique NZ businesses have we helped? Visit our website to look through our work.

Giving Your Customers An Incredible Experience With Dynamics 365

To learn more about the power of Dynamics 365 and its innovative add-ons, please contact our team on +64 9 888 4086 or send us a message online.

Magnetism: Let’s discover the best ways to elevate your business.